U.S. hotels bank on loyalty programs in push for direct booking Hotel loyalty programs have helped U.S. chains such as Hyatt, Hilton and Marriott score more bookings on their own websites, luring customers from online travel agents that had seen commissions balloon to an estimated $3.5 billion a year. Source: Hotel Marketing U.S. hotels bank on loyalty programs in push for direct booking
Hotels make strides measuring ancillary revenues finds report Measurement of ancillary revenue streams is up across the board according to the new Aggregating Data Streams for More Effective Revenue Management report from EyeforTravel. Source: Hotel Marketing Hotels make strides measuring ancillary revenues finds report
Everyone in hotels talks about experience but what does it even mean? It was a question speakers at Bisnow’s Big Hotel Reception in London answered in their own unique ways, including design, staff, on-site gyms vs. local yoga classes vs. cheeseburgers, and understanding your local city. Source: Hotel Marketing Everyone in hotels talks about experience but what does it even mean?
GDPR: 10 examples of best practice UX for obtaining marketing consent With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance. Source: Hotel Marketing GDPR: 10 examples of best practice UX for obtaining marketing consent