Simplifying digital marketing for hotels Too many hotel marketers get caught up in the latest trends or buzz words like “big data” or “content marketing.” It’s time to get back to the basics and focus on what’s important – your guests. Source: Hotel Marketing Simplifying digital marketing for hotels
GDPR: Travel is not prepared for new EU data laws Recently a large travel organisation asked approximately 60 members, attending a financial event, if they had heard of GDPR and if they had did they plan to implement it. The result was that only five had. Source: Hotel Marketing GDPR: Travel is not prepared for new EU data laws
When you should use OTAs – and when you shouldn’t Booking directly with a hotel can yield significant benefits over booking with a third-party site like an OTA. But the latter can remain an important tool for all types of travelers, when used properly. Source: Hotel Marketing When you should use OTAs – and when you shouldn’t
Hotel bookings beyond the browser Las Vegas Venetian is apparently the first individual hotel to offer direct booking for room reservations through Facebook Messenger. Here’s how it works. Source: Hotel Marketing Hotel bookings beyond the browser