Marriott explains boutique experience with video campaign With the proliferation of ‘soft’ brands at global hotel chains and small independent companies, explaining the brand promise of a boutique-style property to clients isn’t an easy task. Source: Hotel Marketing Marriott explains boutique experience with video campaign
The cost of hotel loyalty schemes This time next summer Marriott will be hoping that a crucial element of last autumn’s Starwood acquisition will pay off in one key respect: the successful integration of the highly regarded Starwood Preferred Guest loyalty scheme with Marriott’s own Rewards program. Source: Hotel Marketing The cost of hotel loyalty schemes
Hotel CEOs discuss recent cancellation policy changes As hotels tighten up their revenue management practices, expect more of these cancellation policy changes to take place in the near future. Source: Hotel Marketing Hotel CEOs discuss recent cancellation policy changes
The important attributes of big data to the travel industry By 2022, the global travel industry is expected to grow to ten percent of Global GDP or a yearly revenue of around $10 trillion. Travel is a massive industry that could become much more efficient when big data is completely implemented in each and every aspect of travel. Source: Hotel Marketing The important attributes of big data to the travel industry