How OTAs share their reviews Today, all the major OTA websites even allow you to filter the reviews by reviewer origin and travel type to show you the reviews that are the most relevant to you. And various OTAs have begun to share their reviews. Source: Hotel Marketing How OTAs share their reviews
Travel is ‘perfect’ for marketing with virtual reality Sabre Labs found three uses for VR specifically relating to travel agencies: An inspirational shopping tool for clients, a product training tool for agents and an opportunity to advertise alongside VR content that is either directly or indirectly related to travel. Source: Hotel Marketing Travel is ‘perfect’ for marketing with virtual reality
SimilarWeb’s TripAdvisor Factbook Digital market intelligence company SimilarWeb recently created “The Complete TripAdvisor Factbook” to benchmark TripAdvisor against its top 100 industry competitors. The results confirm TripAdvisor’s leading spot within the online travel industry and provide deep insights into the site’s services/popularity. Source: Hotel Marketing SimilarWeb’s TripAdvisor Factbook
Expedia’s CEO, a former Iranian refugee, slams Trump’s ‘reactionary’ visa crackdown Expedia has more at stake in U.S. immigration policy than many other companies do, given its natural business interest in global travel, and its team of engineers and business leaders from around the world. Source: Hotel Marketing Expedia’s CEO, a former Iranian refugee, slams Trump’s ‘reactionary’ visa crackdown