Trivago, Google and TripAdvisor: What are the similarities and differences for hotels Trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion and profitability of campaigns), but follow very different strategies. Source: Hotel Marketing Trivago, Google and TripAdvisor: What are the similarities and differences for hotels
What does technology mean for the future of business travel? Five years ago, travellers were not used to the connected experience they now take for granted, and this is a huge opportunity for the business travel. Source: Hotel Marketing What does technology mean for the future of business travel?
Hotel technology pendulum swings back to best-of-breed approach With a hybrid approach that allows a variety of different systems connected to a centralized, cloud-based platform, it no longer matters that your technologies talk to each other. Source: Hotel Marketing Hotel technology pendulum swings back to best-of-breed approach
Airbnb focuses on diversity Brands serving diverse audiences should endeavour to represent all the elements of their customer base in ads, according to Airbnb’s CMO. Source: Hotel Marketing Airbnb focuses on diversity