Online travel prepares for long road One of the key challenges for OTA is that mobile shopper monetizes at less than a third of a desktop shopper. With mobile accounting for more than 40% of hotel shoppers, OTAs are driving more traffic to a channel where they’re making less money off the eyeballs. Source: Hotel Marketing Online travel prepares for long road
Carloson Wagonlit CEO shares more details on RoomIt With its new RoomIt service, Carlson Wagonlit is bringing together traditional TMC type of content, such as corporate associated rates and retail rates through deals with Booking.com and Expedia. Source: Hotel Marketing Carloson Wagonlit CEO shares more details on RoomIt
Cost controls drove hotels’ profit growth in 2016 U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth. However, by limiting the growth in operating expenses to just 1.6 percent, hotels were able to extract a 3.7 percent increase in gross operating profits for the year. Source: Hotel Marketing Cost controls drove hotels’ profit growth in 2016
Customers aren’t quite where hotel brands want them to be Building up brand loyalty to the point where customers are minded to book direct through a chain’s app is a twin challenge that will require hotels to significantly change customer behaviour. Source: Hotel Marketing Customers aren’t quite where hotel brands want them to be