What spooked the U.S. leisure traveler? The U.S. leisure travel population fell to 145 million in 2016, decreasing for the first time since 2011. The decline came a year after leisure travel incidence surpassed the pre-recession peak for the first time to hit a new high of 72%. Source: Hotel Marketing What spooked the U.S. leisure traveler?
U.S. hotel construction pipeline up 7% year-over-year Almost half of the hotels that are expected to open this year are Upper Midscale, at 477 Projects/46,093 Rooms and another 289 Projects/37,914 Rooms are Upscale. Source: Hotel Marketing U.S. hotel construction pipeline up 7% year-over-year
Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning th Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning themselves as stylish, amenity-rich places for a night’s sleep or a board meeting. Source: Hotel Marketing Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning th
Three ways travel marketers can fine-tune their measurement strategy Many marketers currently evaluate the success of digital channels in silos. Focusing on business metrics and overall profit across all channels is the key to long-term growth, according to Google. Source: Hotel Marketing Three ways travel marketers can fine-tune their measurement strategy