The lowest hotel rate tough to find, but OTAs a good bet Where’s the lowest hotel rate? Online shoppers may have to do a lot of research to find it, a Piper Jaffray study indicates. And when they do find it, OTAs and travel search sites will have the lowest rate more often than hotel supplier sites. Source: Hotel Marketing The lowest hotel rate tough to find, but OTAs a good bet
U.S. hotels bank on loyalty programs in push for direct booking Hotel loyalty programs have helped U.S. chains such as Hyatt, Hilton and Marriott score more bookings on their own websites, luring customers from online travel agents that had seen commissions balloon to an estimated $3.5 billion a year. Source: Hotel Marketing U.S. hotels bank on loyalty programs in push for direct booking
Hotels make strides measuring ancillary revenues finds report Measurement of ancillary revenue streams is up across the board according to the new Aggregating Data Streams for More Effective Revenue Management report from EyeforTravel. Source: Hotel Marketing Hotels make strides measuring ancillary revenues finds report
Everyone in hotels talks about experience but what does it even mean? It was a question speakers at Bisnow’s Big Hotel Reception in London answered in their own unique ways, including design, staff, on-site gyms vs. local yoga classes vs. cheeseburgers, and understanding your local city. Source: Hotel Marketing Everyone in hotels talks about experience but what does it even mean?