Expedia plans to increase marketing spend in Europe Expedia has not been aggressive in its marketing spend in Europe lately. But its global head of retail, Gary Morrison, says that strategy is about to change. Source: Hotel Marketing Expedia plans to increase marketing spend in Europe
How Kimpton Hotels is using ‘karma credits’ to drive loyalty Guests at Kimpton Hotels who earn hidden credits gain extra attention, which frontline employees can then tap into as part of any one-on-one interaction. Source: Hotel Marketing How Kimpton Hotels is using ‘karma credits’ to drive loyalty
Change is ahead for online travel The rise of the technological age has transformed consumer expectations and demands, requiring travel content providers to differentiate their services in many different ways and to be able to dynamically target their customers based on preferences and aspects of the end to end trip. Source: Hotel Marketing Change is ahead for online travel
Was Turkey’s Booking.com ban necessary? The country’s tourism sector, which is struggling already amid a severe crisis, is now experiencing total chaos because of the ban on the hotel reservation website booking.com that came as the result of a case opened by the Association of Turkish Travel Agencies. Source: Hotel Marketing Was Turkey’s Booking.com ban necessary?