Marriott reimagines its mobile app The new Marriott Mobile app breaks the mold of typical hospitality apps, by going beyond transactions and one-size-fits-all content. Source: Hotel Marketing Marriott reimagines its mobile app
CWT pushes through data-led transformation in corporate travel industry Carlson Wagonlit Travel wants to be the disruptor of corporate travel industry. With 25% more investment into product development planned this year, the company is tying up with multiple customers to innovate new data-oriented services that run on smartphones. Source: Hotel Marketing CWT pushes through data-led transformation in corporate travel industry
OTAs are winning the battle for the customer OTAs are leading the competition when it comes to online engagement, particularly with regards to mobile traffic, according to new research from EyeforTravel and Jumpshot. Source: Hotel Marketing OTAs are winning the battle for the customer
The changing role of the digital corporate travel manager Traditionally the CTM prioritised booking systems, for example GDS and more recently embracing online and mobile booking tools however, many of these solutions focus on the convenience benefits to the traveller however, the CTM is now responsible for much more. Source: Hotel Marketing The changing role of the digital corporate travel manager