The search for hotel accommodation New research from TrustYou found that 77% of travelers search keywords relating to accommodation and/or locations, 57% of travelers search for hotels, 49% search for a location, and 31% searching for a combination of the two. Source: Hotel Marketing The search for hotel accommodation
Accor: Loyalty schemes facing up the future It is a fact: consumers love loyalty schemes. Nevertheless, due to our society evolution, their expectations are changing for a personalized, flexible and digital approach. Here are some of these new trends that will punctuate the daily life of loyalty schemes. Source: Hotel Marketing Accor: Loyalty schemes facing up the future
Are GDSs still useful for travel agents? The question of whether GDSs remains a relevant middleman in today’s evolving travel landscape continues to be a hot topic of discussion at ASEAN Tourism Conference last week, as industry players bring different sides of the argument to the table. Source: Hotel Marketing Are GDSs still useful for travel agents?
Expedia trolled Trump on Inauguration Day with anti-wall TV ad A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It’s therefore a fairly gutsy act when Expedia sticks its proverbial neck out. Source: Hotel Marketing Expedia trolled Trump on Inauguration Day with anti-wall TV ad