How Mr & Mrs Smith differentiates itself from digital competitors The average travel consumer is said to carry out 20 searches and look at 38 websites before making an online booking. So, how does a boutique travel agency ensure it captures attention in an increasingly competitive digital space? Source: Hotel Marketing How Mr & Mrs Smith differentiates itself from digital competitors
Understanding hotel price competitiveness It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply attracting a customer. Source: Hotel Marketing Understanding hotel price competitiveness
Hotels enhance online presence to boost direct bookings Hospitality majors are rivalling online hotel aggregators and travel agents by offering cheaper rates, complimentary services and loyalty points on direct bookings through their own websites. Source: Hotel Marketing Hotels enhance online presence to boost direct bookings
Priceline believes it has edge on Expedia in vacation rentals The Priceline Group plans to continue its efforts to bolster alternative accommodations, all of which are instantly bookable, something CEO Glenn Fogel feels is an advantage. Source: Hotel Marketing Priceline believes it has edge on Expedia in vacation rentals