HotelTonight geo-targets Chelsea fans with exclusive discounted rates Mobile hospitality booking platform HotelTonight is leveraging location data to hone in on ideal customers that will share specific-discounts to those in a certain area. Source: Hotel Marketing HotelTonight geo-targets Chelsea fans with exclusive discounted rates
A 2017 action plan to combat the effect of Airbnb on your hotel’s bottom line It’s no secret that Airbnb has drastically disrupted the travel industry. Yet, while Airbnb paves the way for a new niche in travel, the industry player is disrupting hospitality and affecting a hotel’s bottom line in a major way. Read on for a 2017 action plan to combat Airbnb and win the direct booking. Source: Hotel Marketing A 2017 action plan to combat the effect of Airbnb on your hotel’s bottom line
OTAs boost sales and marketing efforts As hotel chains gain more bargaining power with consolidations and direct competitors up their game, online travel agencies are investing in technology and sales and marketing efforts to stay competitive. Source: Hotel Marketing OTAs boost sales and marketing efforts
How TripAdvisor is further monetizing its restaurant booking business Focusing on other services for growth, while simultaneously working on removing glitches from Instant Booking, does seem like a good idea for TripAdvisor right now. Source: Hotel Marketing How TripAdvisor is further monetizing its restaurant booking business