Why independent hotels are thriving The data has spoken. In 2016, sweeping uptakes in occupancy, average daily rate, and revenue per available room revealed that independent hotel properties outperformed their branded brethren. Source: Hotel Marketing Why independent hotels are thriving
In bed with Airbnb: Travel distribution in the age of disruption Rather than fighting Airbnb’s business model, some hotels are starting to think about ways to ride the tide. Source: Hotel Marketing In bed with Airbnb: Travel distribution in the age of disruption
Is booking travel through a site like Expedia worth it? Points programs aside, there isn’t really any benefit to booking travel through a site like Expedia. Travelers can get the same deal, if not a better one, booking directly with an airline or hotel. Source: Hotel Marketing Is booking travel through a site like Expedia worth it?
Curated hotel rates: Using relevant content to boost bookings The concept of “curating” rates revolves around being able – from all of the booking information that is available to show or “present” to the guest at that moment – to curate from that information that which is most relevant to the guest. Source: Hotel Marketing Curated hotel rates: Using relevant content to boost bookings