Google & Facebook move to shorten the distance between discovery and booking Google Bucket lists and Facebook City Guides are trip planning tools that are shortening the distance between discovery and booking. And with their respective market dominance, they will be the players to watch this year. Source: Hotel Marketing Google & Facebook move to shorten the distance between discovery and booking
Ctrip’s strategic threat to Expedia and Priceline While Priceline and Expedia want to be as global as they can be, servicing Brazilians, Dutch, Spaniards, Nigerians, Egyptians, Chinese, Americans, and Canadians, Ctrip’s vision primarily is to accommodate and support Chinese travelers. Source: Hotel Marketing Ctrip’s strategic threat to Expedia and Priceline
Hotel rooms departments struggle to control expenses Facing modest growth in rooms revenue, hotel managers will be challenged to maintain growth in both rooms department profit levels, and profit margins. Given the link to overall hotel profitability, hotel owners and operators need to pay attention to rooms department expenses, not just RevPAR. Source: Hotel Marketing Hotel rooms departments struggle to control expenses
OTAs remain the dominant booking force for hotels around the world A paper to be released later this week by Sabre and Phocuswright, giving hotels advice on how to position themselves in an increasingly multi-channel distribution landscape, is backed by primary research into the booking habits of consumers. Source: Hotel Marketing OTAs remain the dominant booking force for hotels around the world