How Priceline’s new Road Trip Deals feature might be significant This seems to be an interesting time for the travel industry. While deal publishing websites such as Travelzoo, are striving to push their hotel booking platform to users for direct bookings, it seems that online travel booking giants, in turn, want a share of the deal publishing pie. Source: Hotel Marketing How Priceline’s new Road Trip Deals feature might be significant
How Kimpton Hotels creates personalised guest experiences For Kimpton, the concept of tribes forms the “texture” of its individual relationship with each customer. “We think in terms of emotional touchpoints rather than customer journey touchpoints.” Source: Hotel Marketing How Kimpton Hotels creates personalised guest experiences
Design critique – the Booking.com way Booking.com provides an in-depth look at how its Design Lab uses critique sessions to identify problems in its products, well before they become too difficult to approach. Source: Hotel Marketing Design critique – the Booking.com way
Mobile travel is not ready for take-off Most of the world’s leading travel companies have struggled to deliver apps that function reliably or offer an engaging, intuitive experience. Treating mobile apps as an afterthought no longer cuts it. Travel brands must catch up, as mobile devices have become integral to our everyday lives. Source: Hotel Marketing Mobile travel is not ready for take-off